Exhibition time: April 12-14, 2018

 

 

 

Venue: Europe Russia Moscow

 

 

 

Exhibition industry: Electronics

 

 

 

 

Exhibition introduction

 

Moscow International Consumer Electronics Exhibition is organized by the famous midexpo exhibition company of Russia, and supported by the Ministry of economic development and trade of the Russian Federation, the Ministry of industry, science and technology of the Russian Federation and the Moscow municipal government. Since its first session in 1996, the exhibition is the most successful and famous exhibition in Moscow and CIS countries, occupying a leading position in similar professional exhibitions. Previous exhibitors include Sony, Toshiba, Panasonic, Samsung, Kodak, pioneer, JVC, Canon, Nikon, SanDisk, Kingstone, Casio and other international well-known manufacturers. The exhibitors come from more than 30 countries including Germany, Italy, Spain, Russia, etc.

 

In 2017, many international famous companies signed up for the exhibition, including Sony, Panasonic, Toshiba, Canon, Olympus, Nikon, Fuji, pioneer, Yamaha, Lenovo, Acer, unibat, blade, rekam, abpac, etc. During this period, we also held seminars, international academic conferences and round tables on hot issues of industry development. More than 600 exhibitors, nearly 130000 exhibitors and 54072 experts attended the exhibition and displayed more than 900 brands.

 

 

 

market analysis

 

 

 

After the financial crisis in 2009, Russian economy recovered rapidly in 2010. China's exports of consumer electronics to Russia have reached 7.29 billion US dollars and are still growing rapidly. As China and Russia are neighboring countries with frequent trade, Chinese exporters should make full use of their own advantages to tap Russia's greater market potential. Generally speaking, the Russian market has the external opportunity of "great potential and good opportunity" for China's consumer electronics industry. At the same time, it also faces the challenge of "thinking limitation and brand disadvantage". Therefore, Chinese enterprises should grasp the historical opportunity, improve export strategy, focus on industrial advantages, change "scale economy" into "technology led", and change from "familiar with the market" to "familiar with the market" "Potential market" forward, change "high cost performance" into "brand advantage".

 

The general situation of China's export of consumer electronic products to Russia is as follows: Russia has a high degree of dependence on foreign countries, strong demand, consumers' increasing requirements for product quality, increasing acceptance of new and expensive high-quality brand products, and decreasing the degree of smooth sales and popularity of relatively cheap goods. Therefore, Chinese domestic manufacturers should pay attention to the innovation of consumer electronic products, constantly improve product quality, and make targeted pricing to meet the needs of consumers, so as to seize the market.

 

With the increasing international influence of China's consumer electronics exports, domestic manufacturers will face more challenges. Whether an enterprise can be based on the international market and seek long-term stable development depends on the quality of products and the level of technical content. Enterprises should start with improving product quality, constantly accelerate technological reform and innovation, improve the technical content of products, increase the added value of products, take the road of independent brand export and independent innovation, and try to avoid technical barriers to trade. Therefore, China's consumer electronics export enterprises must speed up the pace of technological progress, increase R & D efforts, constantly transform the existing production process and equipment, realize the upgrading of product technology, and enhance the comprehensive competitiveness of export products.

 

 

 

Review of the past

 

Exhibition area: 26000 square meters

 

Number of exhibitors: 678 exhibitors from 33 countries. Among them, there are 268 domestic exhibitors and 410 international exhibitors.

 

Audience: 127672

 

Customer satisfaction: 80% of the exhibitors agree with the effect of the exhibition, and 75% of the exhibitors are satisfied with the quality of the on-site buyers.

 

 

 

Scope of exhibits

 

1. Audio visual products: all kinds of audio and video products, smart TV, high fidelity audio system, home theater, MP3, MP4, PMP, DVD, satellite receiver, decoder, set top box, projector, 3D equipment, multimedia entertainment system, home dj, headset, karaoke system, digital TV equipment and services, AV system furniture and visual installation scheme, etc;

 

2. Mobile and digital technologies and accessories: mobile phones, smart phones, computer hardware and peripherals such as laptops, netbooks, tablets, home and office computers, multimedia centers, keyboards, mouse devices, headphones and Bluetooth, remote controls, hubs, filters, stabilizers, UPS E-book reader, personal video player, mobile accessories and digital accessories, hard disk and network drive, USB memory stick, game console, router and hotspot, modem, switch board, charging device, battery and battery, computer software, etc.; acoustic system and document station, protective case, protective case, apple camera, suitable for MacBook Cleaning materials, protective films and other accessories for bags, iPhones, iPads and macbooks;

 

3. Automotive multimedia equipment: video and audio equipment, earphone, GPS navigator, video recorder, bracket and installation combination, smart phone and tablet computer, etc;

 

4. Digital image products: professional photos and videos, consumer photos and videos, lighting, studio, equipment and services, image processing, photo frame and molding, digital cameras, video cameras, etc.; flash memory, tape recorder, memory card, mobile memory, digital companion, digital photo frame; computer accessories and parts; display technology; motherboard and accessories; sound card, video card; Imaging equipment and consumables, tripod, pan tilt, photographic equipment box, electronic flash, electronic umbrella lamp, all kinds of light boxes, photographic equipment bags, film, etc.; batteries, chargers, digital bags; development and printing equipment, photo printing equipment, color expander, digital clip, printer, printing consumables, scanner, etc;

 

5. Printing and printing equipment: home and large format printing, laser and digital printing, instant printing, photo books, on-demand printing, advertising and publishing;

 

6. All kinds of household appliances: large household appliances: heating, water heater and air conditioning equipment, cooking, baking and baking equipment, refrigerator and refrigeration equipment, washing machine, dishwasher, kitchen equipment and appliances (including sink); small appliances: kitchen equipment, appliances and small appliances, small heaters, cleaning equipment, air conditioning equipment, air conditioner, humidifier, fan and small appliances Air conditioning, family fitness and personal care equipment, toilet equipment, etc.