Exhibition time: June 11-15, 2018

 

Venue: Europe Germany Hanover

 

 

 

Exhibition industry: Electronics

 

 

 

 

Exhibition introduction

 

The world's largest information and Communication Engineering Exhibition

 

Consumer electronics, information and communications Expo Hannover (CeBIT) is becoming more and more famous: in the past two years, CeBIT has focused on B2B, consolidating its position as the world's leading it and digital event with larger exhibition area, more professional visitors, more small and medium-sized enterprise exhibitors, more international and first-class conferences and professional visitors, and a substantial increase in procurement budget.

 

As the world's largest authoritative exhibition in the field of information, communication and software, more than 3300 companies from 70 countries and regions participated in the exhibition. Overseas well-known exhibitors include: Accenture, Acer, ASUS, bitkom (German information technology, communication and New Media Association), blackberry, Sony, Cisco, Dell, Deutsche Telekom, Epson and Ernst & young T & Young), Fujitsu, HP, Hitachi, IBM, IDG, Intel, Kaspersky, Konica Minolta, Kyocera, Microsoft, NVIDIA, Panasonic, PayPal, R & S, Samsung, LG, sap, Schneider Electric, Siemens, softwareag, Symantec, Spain Telecom, Vodafone, etc. Up to now, CeBIT has developed into the world's largest authoritative exhibition in the field of information, communication and software.

 

 

 

 

market analysis

 

Germany is one of the most developed countries in the world. Its total economic volume is second only to the United States and Japan, ranking third in the world. According to the data released by the German Federal Bureau of statistics, boosted by the increase of domestic consumption and investment, the prosperity of the export industry and other factors, the German economy still maintained a stable growth, with an annual GDP growth rate of 3%. Germany is the EU's most populous country with 81 million people, making it the third largest market in the world. The electronics and it industry in Germany is a rapidly growing field. The industry includes electronics, lighting, batteries, security alarm systems, cable TV and precision instruments. Germany has more than 79000 R & D personnel, more than a quarter in this industry alone. At present, in addition to the mechanical field, the electronic industry has become the second largest investment field for Chinese investors in Germany.

 

According to the statistics of Eurostat, the bilateral trade volume between China and Germany from January to September 2015 was US $117.93 billion. Among them, Germany's exports to China amounted to 60.4 billion US dollars, accounting for 6.0% of Germany's total exports; Germany's imports from China amounted to 57.53 billion US dollars, accounting for 7.3% of Germany's total imports, an increase of 0.7 percentage points. From January to September, the trade surplus between Germany and China was US $2.87 billion. The main commodities imported by Germany from China are mechanical and electrical products, with a total import of US $38.43 billion from January to September 2015, accounting for 66.8% of Germany's total import from China. China is the fifth largest export market and the third largest import source of Germany.

 

 

 

Review of the past

 

Exhibition area: 250000 square meters

 

Number of exhibitors: 3300 exhibitors from 70 countries

 

Audience: 221000, up 6% over the previous year

 

China Pavilion data: 535

 

 

 

Scope of exhibits

 

1. It infrastructure: 3D technology; accessories (including related cases, bags, etc.); computer chassis, radiator and power supply; computer peripherals and accessories, sound cards and graphics cards; personal computers, laptops and netbooks; consumer electronic products (including home automation, smart home, family entertainment equipment, game equipment and accessories, e-book terminal, personal multimedia terminal, TV) And network television, smart phones, etc.); digital signs, kiosks all-in-one machine; display technology; mobile phones and mobile phone accessories; personal mobile storage devices.

 

2. Business communication and network systems: fixed line and network solutions and equipment; broadband solutions; enterprise mobility; converged communication technologies and products; wireless technologies and products; IP communication technologies and products; enterprise solutions; data center; communication business operators and service providers; communication and network services; network accessories; network computing software and services; mobile communication Mobile equipment and communication.

 

3. Banking and financial world: financial solutions; banking and financial services software; bank and financial related card technology; POS system; related equipment and systems, etc.

 

4. Business IT applications: server technology; business storage and solutions; virtual storage technology; open source solutions; enterprise content management; software and system management; professional output office solutions; postal solutions; Enterprise Resource Management (ERP); business intelligence technology and products; business process management; Customer Relationship Management (CRM); human resources Management (HRM); access control; vertical market solutions; digital learning solutions.

 

5. Network Society: Internet solutions (including network content management, e-commerce, network design and technology, Web2.0 and enterprise2.0 technologies and products).

 

6. Navigation and Automation World: vehicle navigation; automotive solutions; transportation; aircraft communication; intelligent transportation systems and services. Automatic identification and radio frequency identification system (AutoID, RFID).